Weilo vs. Traditional Advertising

See how Weilo outperforms static billboards and outdated OOH media — with data, personalization, and real-time engagement built in.

Side-by-Side Comparison Table

Feature

Traditional OOH Ads

Audience Targeting

Real-time, behavior & demographic-based

Broad / location-based only

Interaction

Gesture-, smile-, and proximity-based

None

Performance Tracking

Actual engagements & conversions

Estimated impressions

Optimization

Live content adjustments

Set once, no updates

Pricing Model

Pay only for real interactions

Fixed rates per location

Content Format

Interactive, dynamic, personalized

Static or looping video

Setup Time

Deploy in days

Long lead times

ROI Visibility

Full campaign analytics & insights

Minimal

Ready to Own the Moment?

Whether you're launching a new product or growing brand awareness, Screen Time helps you reach your audience with precision and power.

Why Traditional Ads Don’t Work Anymore

Let’s be honest — traditional billboards and static screens just don’t cut it anymore. They were built for a different era, when grabbing someone’s attention meant putting something big and bold in their line of sight. But that doesn’t work the same way today.

92% of billboards are ignored by distracted viewers

Static ads can't compete with mobile attention

No performance feedback = no optimization = wasted spend

Same message for everyone = poor relevance = low ROI

How AI-Driven Ads Change the Game

This is where Weilo completely flips the script. Instead of guessing who might be seeing your ad, we actually detect real people — not just foot traffic estimates. Our screens know when someone is looking, how close they are, even whether they smile or wave. That’s not just cool tech — it’s a smarter way to spend your budget.

Rewards curiosity with motion, smiles, gestures

Adjusts content dynamically

Measures actual engagement + conversions

Detects real viewers, not footfall estimates

Scenario Comparison: 1-Month Ad Campaign in a Shopping Mall

Metric

Traditional Billboard

Сost

$6,000 dynamic

$8,000 flat

Engagements

2,300 real interactions

Unknown

Purchases Influenced

Tracked via QR & scans

Unknown

Optimizations Made

5 real-time updates

Still Not Sure?

Here’s a Use Case Breakdown

Local restaurant:

Promoted lunch deals via proximity

5x more foot traffic

Retail store:

Optimized mid-week seasonal promos

2x conversions

Gym chain:

Adjusted ads by time of day

Early risers vs. evening lifters segmentation

Weilo vs OOH: What Marketers Ask

Can I keep some traditional placements and test Weilo in one location?

Absolutely. In fact, that’s what most of our clients do. You don’t need to overhaul your entire media plan on day one — just carve out one location or campaign to test Weilo alongside your existing placements.

How do I track ROI?

What happens if nobody interacts with the screen?

Yes, Weilo’s AI-powered advertising seamlessly integrates with most existing digital signage networks, leveraging your current hardware to deliver real-time analytics and personalized content. Our platform is designed for compatibility with enterprise-grade systems, ensuring a smooth setup with minimal disruption. Contact us for a consultation to confirm compatibility and optimize your network’s performance.

How does setup work?

Absolutely, Weilo’s AI-driven ads are highly customizable to target different audiences with precision. Using real-time data, our platform tailors content based on demographics, purchase behavior, or location, ensuring personalized experiences like AR demos for shoppers or promotions for specific customer segments. This flexibility maximizes engagement and ROI across diverse audiences.

Is this more expensive than billboards?

Yes, Weilo’s AI advertising is designed to comply with privacy regulations, including GDPR and CCPA. Our platform uses anonymous, aggregated data for audience insights and targeting, ensuring no personal information is collected or stored. This privacy-first approach builds customer trust while delivering powerful, compliant marketing solutions.

Let’s Start a Conversation

Partner with our creative experts to craft immersive ad experiences. From concept to execution, we bring your brand’s vision to life with interactive and responsive content.